The Bradford Group is an award-winning New York-based agency that provides a totally comprehensive, fully integrated array of services in the fields of branding, marketing, public relations, advertising and special events. The Group's President, Karen Hoffman, is a Just a Drop Ambassador - Karen has more than 20 years of expertise in the travel industry and with her support, Just a Drop has secured many new partnerships.

Alongside regular donations, the Bradford Group strive to raise the profile of Just a Drop in the travel industry - supporting our long-term development and our reach as an organisation. 

Notably, with the Group's support, Just a Drop adopted Derek Warburton as a Goodwill Ambassador. Derek is a TV personality, celebrity stylist and Co-Owner/Creative Director of LAPALME Magazine, and Just a Drop was thrilled to have this support in spreading the word about the need for clean water. Find out more here: 

In addition to this, The Bradford Group represents Corinthia Hotels around the World - a big supporter of Just a Drop's work. Thanks to our relationship with Corinthia Hotels, Just a Drop has been able to bring clean water, hygiene and sanitation to children at St Mark Kakelenge Primary School and Gombe Primary School in Uganda; to communities living in the Kiyunga, Namwaba, Nkoloko, Malaya, and Luini Kabalu villages across Zambia; and to the Kingazi and St Mary's villagers in Tanzania. 

In 2020, with The Bradford Group's support, Just a Drop's Founder, Fiona Jeffery, took part in a debate at World Travel Market alongside Brett TollmanMatthew UpchurchJames Thornton and Peter Greenberg to discuss the future of sustainable tourism beyond the Covid-19 crisis. The panel discussed the economic and operational challenges that are faced by the travel industry whilst staying true to the core values of sustainable travel.

This important conversation was held with past World Tourism Award Honorees. The prestigious annual World Tourism Awards are organized by The Bradford Group each year -  inaugurated in 1997 and now in its 23nd year, they were created to recognize individuals, companies, organizations, destinations and attractions for fostering sustainable tourism and developing programs that give back to local communities. It is presented annually as part of WTM London.