For many years, Just a Drop has received the generous support of Reed's Travel Exhibitions, the world's leading travel and tourism events organiser, with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa.

We've received support from World Travel Market (WTM), Arabian Travel Market (ATM) and the International Golf Travel Market (IGTM) to name just three exhibitions and this unstinting support has enabled us to achieve real impact - simply thousands of people have benefited. 

A great example is the project at Mpumpule village in Zambia, where the community had no clean water at all - Just a Drop with WTM and ATM drilled a boreeholer and installed a hand pump in an accessible location. This is the experience on one of the village's residents:

Doris is 34 years old and a mother of no less than 12 children. She explained to us before the project that the water in the river had mostly dried up, with only small ponds and stagnant water. It was dirty, with dead leaves and a bad smell and snakes also lived close by. The water affected the health of all the family. We met up with Doris again after the project was completed. She was very excited to tell us that since the new borehole was drilled, a new school with 35 pupils has started close by. She also said distance to fetch water has been reduced from 3km to less than 1km - the time saved can now be used for other activities at school. The water is clean and health much improved.

Thanks to the support of WTM and ATM, Doris's life has rapidly improved and we're very grateful for this support. 

WTM 2017 saw Just a Drop launch our Clean Water for Uganda campaign which ran until the end of November. The campaign provided 30 biosand filters to three Ugandan schools, bringing clean safe water to 1,279 pupils and their teachers.

Every donation towards the campaign was match funded by World Travel Market, helping to double the impact of each donation. Overall, we received £2106 in donations - beating our target £1980!

In 2017, Just a Drop took part in WTM's Responsible Tourism Day where Just a Drop Founder & Chairman Fiona Jeffery OBE joined Just a Drop partners David Hosking, Director TTC, The Travel Corporation & Treadright Foundation; Inge Huijbrechts, Vice President Responsible Business, Carlson Rezidor Hotel Group and Sarah Hunter, CSR Director, Euromonitor International, for a discussion about how business and charity partnerships can use the UN sustainable development goals to generate greater innovation and greater benefits for society.

Click here to read Fiona Jeffery's WTM blog post on the subject.

2017's show also saw the return of Just a Drop’s ‘This Bottle is a Lifesaver’ fundraising initiative. For a small donation, reusable water bottles could be purchased from the Just a Drop stand, with free water refills available from various water stations located around the fair.

Water stations in 2017 included Affordable Car Hire, Air Europa, ETOA, EVA Air, Radisson Blu Hotels and Skål International.