PATA UK and Ireland is a membership and events association working to support growth in the Asia Pacific travel industry. PATA UK and Ireland is the hub connecting destinations, tours, accommodation, transport and attractions of the Asia Pacific region with the UK and Irish travel trade.

PATA held their annual Christmas Lunch 2018 in support of Just a Drop's project with Kouk Srok village in Cambodia. Thanks to PATA members, the Kouk Srok village project will provide 1600 people with access to safe water and hygiene education, which improves health and reduces the incidence of illness, improving lives.