News & Insights Updates Just a Drop Announce New Initiative and Strategic Partnership at WTM 2023! At our press conference at World Travel Market 2023, we were delighted to launch 'Tap Water for All', alongside a strategic partnership with the Sustainable Hospitality Alliance. 'Tap Water for All' is our new initiative that targets restaurants, hotels, resorts, and all hospitality venues. Guests have the option to add £1 to their bill when choosing tap water with their meal, and this contribution will support Just a Drop's mission to provide safe water to communities in need across the globe. For guests, it transforms the act of drinking tap water into a positive social action, while for venues, chains, and companies, it enhances their Environmental, Social, and Governance (ESG) profile, at no additional cost! Following a successful trial at the Torridon Hotel in Scotland, Just a Drop's flagship campaign is now open for participation. Visit our Tap Water for All page or get in touch to find out more! As if this wasn’t enough, our Founder and Chair Fiona Jeffery OBE also announced a brand new strategic partnership with the Sustainable Hospitality Alliance, led by Glenn Mandziuk. The Sustainable Hospitality Alliance has been at the forefront of promoting collective responsibility within the hospitality industry since 1992. Working with over 40 leading hotel companies, they strive to ensure that destinations and communities are supported and protected. Both Just a Drop and the Sustainable Hospitality Alliance share a deep commitment to sustainable travel, making this partnership a unique opportunity to elevate international development and create employment opportunities for young individuals. Under a joint initiative called 'Better Futures for All', Just a Drop and the Sustainable Hospitality Alliance will collaborate to provide a holistic path out of poverty. The programme will combine our expertise in safe water provision with the Alliance's focus on youth training and employment. While the specific location is yet to be finalised, Just a Drop will address water, sanitation, and hygiene needs in communities, while the Alliance will offer disadvantaged young people employable skills training and placements within the hospitality industry. This transformative initiative aims to change lives and uplift entire communities in the long run. Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance, said of our new partnership, "We are thrilled to join forces with Just a Drop and launch The Better Futures for All campaign. Through our partnership, we believe in the power of collective action to create a positive impact on individuals and communities. Together, we aim to promote economic betterment, paving the way for a brighter and more sustainable future for all." We can’t wait to see what exciting new ventures this partnership brings and be sure to keep your eyes on our channels to stay up to date with all of the latest events!