Water for All's STEPtember Challenge 2025 🌍👣

Why it matters

Water for All is our internal charity, founded on the belief that access to clean drinking water is a basic human right. Since 1984, colleagues across the Group have supported projects bringing safe water and sanitation to communities worldwide. Every donation is doubled by the company—so your impact goes three times as far. We’re also proud to partner with Just a Drop, who will be delivering these life-changing projects in the communities that need them most.

Millions of women and girls still walk up to 20,000 steps a day (around 16 km) just to fetch water for their families. By joining STEPtember, your steps will help bring clean water closer to home, giving back time for education, work, and rest.

Step 1 – Download the app and create an account

To enter the challenge, you need to download the free StepUp Pedometer app from either the Apple or Android app store onto the mobile device you are going to use, and create an account/sign in to the app.

 

Step 2 – Make your donation

We have asked that you make a donation of your choice. The amount you chose to donate is entirely up to you, our recommendation is £5, but our preference is that you take part, so please donate what you can afford and feel comfortable with. 100% of your donation will go straight to the funding of Water for All projects.

Please ensure you provide an email address that you can access on the device you have downloaded the app to and intend to use for the challenge. Click the blue button above or below to make the donation.

 

Step 3 – Check your email for the link to join the team

You’ll receive an email with a link to join your team. Open it on the phone you’ll be using for the challenge. Each team will have its own leaderboard—compete, or simply add your steps to your team’s daily average.

 

Step 4 – Get stepping!

The challenge runs from 1–30 September. Track your steps, check the leaderboard, and see which team climbs to the top.

 

Questions?

Reach out to your Water for All representative—or simply the colleague who shared this invitation—and they’ll help you get started.