Friendly Soap put ethics before profits. That’s why their products are vegan, cruelty-free and made by people paid a living wage, without using plastic, preservatives or sulphates.

Friendly Soap is produced using a cold-process method handed down through generations of makers. It creates no by-products and relies on old-fashioned elbow grease, with every bar poured, cut and packed into recycled and recyclable boxes by hand in Yorkshire.

The soap is biodegradable too, so it’s kind to the planet even once you’ve used it.