Radisson Blu Hotels, part of the Carlson Rezidor Hotel Group, is committed to responsible business with Blu Planet, an initiative with a specific focus on conserving and protecting the earth’s priceless water supply.

As part of the Blu Planet programme, Radisson Blu Hotels has partnered with Just a Drop to help give children around the world access to safe drinking water through the hotel brand’s towel re-use programme. Guests are asked to reuse their towels and forego housekeeping. For every towel reused, Radisson Blu Hotels make a donation to Just a Drop. 

Over 15,000 people across Just a Drop projects in Kenya, Nicaragua, Peru and India now have access to safe water thanks to this initiative.

Radisson Blu Hotels and their staff across the world have also helped raise a significant amount for Just a Drop projects through a variety of activities, such as sponsored 'walks for water', cake sales, superhero runs and challenge events. 

In May 2017, Blu Planet won the IMEX-GMIC Innovation in Sustainability Award, in recognition that Radisson Blu is genuinely transforming lives.

Ndethye Ngutethye Self Help Group, Kenya

The Ndethye Ngutethye Self Help Group in Makueni County, Kenya, have benefited from Radisson Blu Hotels' support. A sand dam has been constructed which has brought a supply of clean, safe water to the community. People are now healthier and happier, and thanks to the vast volume of water stored by a sand dam, have enough water to grow crops, which provide a stable food source. As part of the project, the Ndethye Ngutethye Self Help Group received agricultural training, were provided with seeds, and learnt how to terrace the land and grow drought-resistant crops and vegetables. The sand dam is having a transformative impact on the lives of the whole community.

Phillip Paul, 59

I learnt about preparation of a kitchen garden, I found it a noble idea and so I established my own and planted kale, tomatoes and onions. Through these vegetables, I have generated income and food for my family.

Kamwela Kavolo, 71

We have really seen a big change. There’s a significantly big difference in terms of yields compared to the previous seasons. All this happened because we were first equipped with the knowledge and later supplied with the best quality seeds to plant in our farms.