Radisson Blu, part of the Carlson Rezidor Hotel Group, is committed to responsible business with Blu Planet, an initiative with a specific focus on conserving and protecting the earth’s priceless water supply.

As part of the Blu Planet programme, Radisson Blu has partnered with Just a Drop to help give children around the world access to safe drinking water through the hotel brand’s towel re-use programme. For every 250 bath towels reused at Radisson Blu hotels, enough safe drinking water will be provided for a child for life.

Our partnership with Radisson Blu is based on a simple concept. Through their Blu Planet programme, their guests are asked to reuse their towels and forego housekeeping. For every towel reused, Radisson Blu make a donation to Just a Drop.

Over 15,000 people in across our projects in Kenya, Nicaragua, Peru and India now have access to clean and safe water, thanks to this initiative.

This film shows the clear impact achieved – as Veronica Mutune says, “Our living has changed because we have enough water to drink, to use in our domestic uses, to water our crops”.

In May 2017, Blu Planet won the IMEX-GMIC Innovation in Sustainability Award, recognition that Radisson Blu is genuinely transforming lives.

Radisson Blu hotels and staff across the world have also helped raise a significant amount, through a variety of activities, including a Walk for Water, cake sales, Superhero Runs and running events. 

Ndethye Ngutethye Self Help Group Sand Dam

The Ndethye Ngutethye Self Help Group in Makueni County, Kenya, benefitted from Radisson Blu's support.

Phillip Paul, 59

“I learnt about preparation of a kitchen garden I found it a noble idea and I established my own and planted kales, tomatoes and onions. Through these vegetables, I have generated some income and food for my family. This has helped me save the money I used to buy vegetables with.”