Press Releases
View All Press Releases| Just a Drop | 28 Jan 2010 |
Travel and Tourism industry rallies around the ‘Just Help Haiti’ Appeal
With the message that we must continue to support Haiti well after the emergency relief programme is over by now planning to rebuild the country’s water and sanitation infrastructure, water-relief charity, Just a Drop, launched its JUST HELP HAITI Appeal.
Their initial fundraising activity has focused on the travel & tourism industry. With Travel Weekly, the UK’s leading travel trade magazine, immediately giving its full backing the charity is already rallying together the industry.
“As Just a Drop is one of Reed Exhibitions’ chosen charities; World Travel Market, one of its flagship events, immediately gave its support” said Simon Press, WTM’s exhibition director. “The devastation in Haiti and its people’s despair is a global issue. Using all our travel industry media channels including a massive HTML e-broadcast we called out to the international travel and tourism industry to JUST HELP HAITI. The feedback has been overwhelming.”
Support offered by UK tour operators also ensures the JUST HELP HAITI message is getting through to the British holidaying public. A spectacular 5* all-inclusive holiday donated by The Co-operative Travel is being used in a prize draw and many more similar ‘holiday gifts in kind’ will form part of Just a Drop’s ongoing fundraising strategy coordinated by EKO Marketing.
The Charity is also well aware that coverage on Haiti will reduce as the weeks pass by and that it is imperative that the travel media recognises the importance that the JUST HELP HAITI Appeal is kept alive in the months ahead so that fundraising is ongoing and vital rebuilding projects can be undertaken well into the future. Through the support being given by Brighter PR this vital message is already being relayed on.
“As a travel and tourism PR specialist, I have a long-standing relationship with Just a Drop and am only too happy to support them in all of their campaigns and fundraising initiatives” said Debbie Flynn, CEO, Brighter Group. “We are lending our services to Just a Drop to help them communicate the great work that they do and help them to raise money for the valuable projects that they carry out. We are thrilled to be a part of their mission!”
Though Just a Drop’s JUST HELP HAITI Appeal is currently focused on the travel & tourism industry, other business sectors will soon also be targeted with one of the key fundraising propositions being to be able sponsor whole community projects in Haiti.
PRESS ENQUIRIES
Website: www.justadrop.org
Debbie Flynn or Nadya Willard at Brighter Group:Phone: 0207 603 2168 Email: firstname.surname@brightergroup.comFiona Jeffery, Chairman, Just a Drop:
Phone: 0208 910 7043 Email: fiona.jeffery@reedexpo.co.uk
FUNDRAISING CONTACTS
Eddie Ottmann, JUST HELP HAITI Appeal’s Fundraising & Corporate Partnership representative:
Mobile: 0794 6666 840 Email: eddie@ekomarketing.co.uk
Nikki Davis, Just a Drop:
Phone: 0208 910 7981 Email: nikki.davis@reedexpo.co.uk
GENERAL INFORMATION:
Just a Drop is water-aid charity which over the last 11 years has undertaken over 65 projects and helped over 1 million children and their families in 29 countries by building wells, laying pipes, installing boreholes and hand pumps, and carrying out sanitation and health education programmes.
JUST HELP HAITI Appeal was launched on Friday 15 January 2010. Its purpose is to help rebuild the country’s water and sanitation infrastructure in order that displaced communities may return to their towns and villages. In the same manner as following the 2004 Tsunami and Hurricane Mitch in Grenada in 1998, Just a Drop engineers will be flown in after the emergency relief operation is over to meet with agencies and local people to identify suitable projects. Then work with construction teams will begin to deliver clean, safe and sustainable water supplies so that communities can in turn rebuild their own lives through employment, agriculture and education
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