People now want to see what companies believe in and what they do to do to help those less fortunate. Have they corporate ethics?
That is why despite these difficult times Corporate Social Responsibility (CSR) has – and will continue to have – a major role to play in business strategy. And it explains why more and more companies support charities carrying out vital work throughout the world.
For such companies these partnerships can crucially result in significant improvements in customer perception and purchasing habits. But they can also be the means to establish valuable relationships with other stakeholders including staff, suppliers, investors, shareholders and governments.
Read what some of our Corporate Partners have to say
What CSR can achieve
Project positive culture
Enhance image
Raise awareness
Differentiate brand
Build market share
Establish customer loyalty
Launch new products
Motivate staff
Improve employee retention
Engage suppliers
Don’t forget that you can offset you donation against company corporation tax
With its trustees and volunteers working for large, medium and small companies or running their own businesses, Just a Drop can draw upon a wealth of commercial experience and expertise.
That means we recognise what companies seek from corporate partnerships (especially in these recessionary times) and can ensure that our partner objectives are met.
Here are some ways you can lend your support and help some of the most vulnerable people in the world:
Fund a specific project
Become closely associated with a community by funding hand pump or well. You can have it officially title in your company name.
Moreover, you can play a valuable role within the community and really understand the people who you are helping and this is a particularly good way to also engage your staff, raise moral and motivate.
Don’t forget that your donation can be offset against company corporation tax
Cause Related Marketing (CRM)
Given these difficult economic times, CRM is an increasingly popular way of supporting charities because it can be used as an efficient and effective business tool whilst also demonstrating one’s corporate social responsibility.
Adding Just a Drop to your ‘marketing mix’ can be a win-win situation for both parties with the charity working towards overcoming water and sanitation problems, and your company meeting marketing objectives be they raising customer awareness, increasing market share or generating sales.
Sponsorship
Sponsoring one of our events is an excellent way to raise your company’s profile and increase brand awareness. For example, Simpson Millar Solicitors sponsored the Just a Drop Lecture, Tirol Tourist Board sponsored Walk the World at World Travel Market and Crossflight and EKO Marketing co-hosted a reception by The Travel Club.
Review some of our current Sponsorship Opportunities
Gifts in kind
If your budgets currently prevent you making a cash donation, a gift in kind of company products or services may still be a way to lend your support.For example, we could use your gift in an auction or raffle. Or use a venue to host a special event.
Corporate Hospitality
Just a Drop can provide an added dimension to corporate hospitality events by bringing your guests ‘closer together’. Through our association with Reed Exhibitions we have considerable experience of holding events and have excellent event organiser contacts. We would be pleased to work alongside you on any fundraising possibilities including sourcing prizes for raffles and auctions.
For more details contact nikki.davis@reedexpo.co.uk.
Challenge Events
Setting staff a non-business challenge is a proven way to get them to bond and therefore work more efficiently. Facing up to an assault course is a typical example. If they have an added reason to succeed like raising money for Just a Drop, it brings another dimension to the challenge and can motivate the group even more.
THANK YOU!!
However and whatever you choose to give Just a Drop, ‘Thank you’. Just a little can help make a huge difference in the battle to reduce child mortality caused by unsafe water in some of the poorest developing countries in the world.
