Fiona Jeffery (Chairman)

Fiona Jeffery
Chairman, Just a Drop
Managing Director, World Travel Market

 Fiona was born in Scotland in 1960 graduated from Edinburgh University with a BA in French and Spanish and MA Hons in Italian.
She then joined the House of Fraser retailing organisation specialising in international buying.

Fiona joined the Marketing Department of Reed Exhibition Companies in 1986 and by 1988 she was a Group Marketing Manager responsible for the marketing activity surrounding 17 of Reed Exhibition Companies' leading annual events within the travel, catering, computing, electronics, book publishing, fashion and jewellery industries. She then became Marketing Director in 1991.

In 1992 she launched Arabian Travel Market in the Middle East and in December 1993, took over responsibility as Exhibition Director of World Travel Market as well as British Travel Trade Fair in 1996. In 2000 she was appointed Group Director for World Travel Market & British Travel Trade Fair and Marketing and Business Development Director for Reed Travel Exhibitions responsible for the groups global communications and strategic development. In 2005 she become Managing Director, World Travel Market.

In 1998 she founded and is now Chairman of the international travel and tourism industry charity - Just a Drop. Its aims are to deliver clean water to over 1.1 billion people worldwide who have no access near to their homes and reduce the instance of child death caused by polluted water in the world.

She also held the position of President of International Travel Trade Fairs Association 2004/2005. Fiona created and launched World Responsible Tourism Day in association with the United Nations World Tourism Organisation (UNWTO), which takes place on the 14th November 2007 and is a global tourism initiative to highlight the issues and contributions travel and tourism companies can, and should, make to managing tourism responsibly.

However Fiona says her best job is being a Mum to Cameron and Lauren and spending time with her family.