
Fiona Jeffery, Managing Director of World Travel Market, was looking for a way to encourage the international travel and tourism industry to help transform the lives of children everywhere and give back to the world in which we operate and travel.
A tour of the exhibition with Colonel John Blashford-Snell OBE crystallised her thinking and soon the charity was born. Since then it has attracted support from across the industry and beyond.
A committee of Trustees, a fundraising team, expert field workers and a host of contributing companies and individuals now enable Just a Drop to make a real difference wherever in the world it is needed.