Affordable Car Hire, the UK’s leading ABTA bonded car rental company, is to help drive fundraising for Just a Drop. The new partnership will give customers booking online through Affordable Car Hire the opportunity to pledge an extra £1.00 donation to Just a Drop.

As well as encouraging customer donations, Affordable will also be supporting fundraising initiatives at next month’s Institute of Travel & Tourism conference in Barbados.

Angela Day, Affordable Car Hire’s CEO said:  “We are delighted to be supporting Just a Drop, which through various projects is improving the quality of life for people the world over. By making a donation of just £1 our customers can help deliver clean water to a child for up to 10 years, so by promoting the charity through our website we can really make a difference.”

Since its launch in 2004 Affordable Car Hire has developed a portfolio of global car rental partners, giving customers access to an extensive fleet in over 6,500 locations covering 160 countries. The Just a Drop initiative is set to run from 1st July, for one year. Customers will be offered the chance to donate £1 on their booking to Just a Drop.